Building the Machine: Social Media Marketing After Facebook

It used to be relatively easy to market your business on Facebook. You started a business Facebook page, got people to like it, posted updates to the page about your business, people saw them, and you got sales.

Now that Facebook is throttling your posts to limit the number of people who can see them without you paying for ads, you’ve got to do some rethinking.

Does Facebook even work for your business anymore? Augusta Free Press explores social media marketing and offers our tips for success in this week’s Building the Machine class.

  • Is Facebook still something that I can use to boost my business?
  • If I spend money on Facebook ads, how much is enough, and how do I best spend it?
  • How can I get Twitter to work for my business?
  • What other social media platforms can work to boost sales?

 

Building the Machine: AFP offers classes on Facebook Live

Marketing seoFor five years, Augusta Free Press has offered classes on marketing, website design and social media to the local business community in Augusta County, Staunton and Waynesboro.

This fall, AFP is taking the classes to Facebook Live.

“This should make it easy for anybody to take part,” said Chris Graham, the president of Augusta Free Press LLC, who teaches the Building the Machine classes for AFP.

There is no cost to participate, and you can sign on from wherever you are – in your office on your desktop, via mobile or tablet.

As has been the case for the past five years, the classes will begin with instruction on a specific topic in marketing, web design and social media, and offer plenty of time for question and answer.

“The difference is the convenience, for those taking the class and for us, honestly,” Graham said.

uva basketball team of destiny
Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25.


The book, with additional reporting by Zach Pereles, Scott Ratcliffe and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018, and how coach Tony Bennett and his team used that loss as the source of strength, through to the ACC regular-season championship, the run to the Final Four, and the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.
 
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