Building the Machine: Marketing on a Budget

You don’t have money for marketing on TV, radio, big newspaper ads, but you still need to get in front of customers and potential clients. But how?

  • Developing and getting attention to good content for your website.
  • How to use Facebook, Twitter and other social media to make your business go viral
  • Develop and build a newsletter list to touch base with customers and clients in their email inbox
  • How to write and disseminate PR through the local media to get attention to your business

 

Building the Machine: AFP offers classes on Facebook Live

Marketing seoFor five years, Augusta Free Press has offered classes on marketing, website design and social media to the local business community in Augusta County, Staunton and Waynesboro.

This fall, AFP is taking the classes to Facebook Live.

“This should make it easy for anybody to take part,” said Chris Graham, the president of Augusta Free Press LLC, who teaches the Building the Machine classes for AFP.

There is no cost to participate, and you can sign on from wherever you are – in your office on your desktop, via mobile or tablet.

As has been the case for the past five years, the classes will begin with instruction on a specific topic in marketing, web design and social media, and offer plenty of time for question and answer.

“The difference is the convenience, for those taking the class and for us, honestly,” Graham said.



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Team of Destiny: Inside UVA Basketball's improbable run

Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25.

The book, with additional reporting by Zach Pereles, Scott Ratcliffe and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018, and how coach Tony Bennett and his team used that loss as the source of strength, through to the ACC regular-season championship, the run to the Final Four, and the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.



 
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