Big data can make a big difference on farms

economic-forecast-headerA recent study about precision agriculture showed that unused data equaled $8.1 billion in unrealized revenue for farmers.

“That’s big data to me,” said David Swain, manager of precision agriculture technology for Southern States Cooperative Inc. “Why did we leave that money in the field?” he asked those attending the 2016 Virginia Grains & Soybean Annual Conference on Feb. 16.

Swain was part of a panel that discussed big data’s impact on farming’s future. Other panelists were Matthew Fleet and Marcus McDonald, integrated solutions employees from James River Equipment.

Fleet and McDonald said they manage about 500 pieces of farm machinery that all collect data.

“It doesn’t cost you anything extra to use the data systems on your equipment, and with the results, the sky’s the limit,” McDonald said.

The information collected by farm equipment used for precision agriculture determines, among other things, how combines are running, what inputs are being added to crop fields and a farm’s production yields. “Every time you turn the key in your equipment, you’re accumulating data,” Fleet said.

While a wealth of information is being collected, he said the decision tools are lagging behind. Decision tools are programs that help farmers decipher and analyze data that’s been gathered. “That’s the next frontier in big data,” Fleet said.

Swain said that, even without decision tools, farmers need precision ag to help balance all the unknown variables of farming such as weather and soil conditions. Farmers are familiar with seed, fertilizer and other chemical inputs and how they affect their operations. “But there are 155 other things that affect crop production,” Swain said. “The data farmers gather will help determine those other factors and help them find solutions.”

He likened using big data to offensive plays in the NFL. “The offense already knows the first 10 plays, but after that they can adjust the game plan,” Swain said. “With crops, you control the normal factors, and then you use big data to help make adjustments.”

Asked where the biggest payoff of using big data occurs, Swain said the most beneficial feature of using big data is being able to determine what areas of a field need inputs and what areas do not.

“Make sure you’re putting products were they belong and not where they don’t.”



augusta free press
augusta free press news

UVA Basketball Fans!

uva basketball team of destiny
Team of Destiny: Inside Virginia Basketball’s Run to the 2019 National Championship, by Jerry Ratcliffe and Chris Graham, is available for $25. The book, with additional reporting by Zach Pereles, Scott Ratcliffe, and Scott German, will take you from the aftermath of the stunning first-round loss to UMBC in 2018 through to the thrilling overtime win over Texas Tech to win the 2019 national title, the first in school history.

Dick Vitale on Team of Destiny: “This is a hoops story you will LOVE! Jerry and Chris capture the sensational and dramatic championship journey by Tony Bennett and his tenacious Cavalier team. UVA was Awesome Baby and so is this book!”

Ralph Sampson on Team of Destiny: “Jerry and Chris have lived and seen it all, even before my time. I highly recommend this book to every basketball fan across the globe. This story translates to all who know defeat and how to overcome it!”

Buy here.

AFP Business

As professional consultants, Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including website design, SEO, TV/radio, video work, branding and logos, social media and overall marketing campaign design and implementation. Augusta Free Press LLC was founded in 2002.

Web Design

Augusta Free Press has designed more than 800 websites for clients in the Shenandoah Valley and Central Virginia. We take care of all facets of web design – visual design, layout design, content development and SEO. Short on staff? We’ll work with you to update your AFP-designed website in a timely manner or train your staff to make changes.

Marketing/Social Media Management

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.

Graphic Design

Augusta Free Press will help you take your vision to the next level. From branding and logos to print materials, our team will work with you to develop products to showcase your business. From brochures and rack cards to full-color magazines or print/digital ads, we’ve got you covered.

Event Planning/Fundraising

Augusta Free Press will help you plan the best event for your organization. From an open house or anniversary to a 5K or Pay Per View, we can handle it all. Looking for training for your sales staff? We can help energize your employees or board. Need ideas to raise more money? Let us help you plan a successful event. Want to hold a news conference or need help with a press release? We can do that too.

Click here for more.