Some of the most successful companies on the planet are also incredibly boring –– at least in the public’s opinion. Just because the average consumer doesn’t get excited by your product or service, though, doesn’t mean your business can’t pursue some incredibly exciting marketing tactics. Indeed, B2B and niche organizations arguably have a greater ability to explore cutting-edge marketing strategies than other companies. Since “boring” businesses don’t enjoy widespread appeal, they don’t have to cater to a huge audience and consequently water-down their message. (Ever notice how bland car commercials are, for instance? Well, they’re bland for a reason.) With all that in mind, here are three worthwhile marketing ideas you can begin implementing today:
Expand to New Frontiers
One great thing about the internet is that it’s constantly expanding. As such, there will always be new platforms for businesses to explore. Ten years ago, it was revolutionary for a business to create a Facebook page, but now nearly every company boasts an active Instagram account. With this constant change comes opportunity. Progressive business owners should look for new social-media sites that specifically cater to their consumer base. This way, they can stay ahead of the curve –– and their competitors!
Get Personal
Most modern professionals don’t want anything to do with “old-school marketing” methods. Still, there is at least one classic marketing and sales technique that never seems to go out of style –– a personal touch. In the past this may have been a handwritten note, or a follow-up phone call. Now though, business owners can make a meaningful connection with leads they’ve never met before by constructing personalized emails and messages instead of sending out automated threads. True, it will take a some time and some effort to write a few personalized messages, but employing this tactic with leads who are close to making a purchase could tip the scales in your favor!
Partner Up
If your business’s brand lacks pizzazz, you may want to consider partnering with a professional or entity that has plenty of style. In the same way that Gibson provided artists with guitars, or Nike offered pro athletes shoe deals, your business can collaborate with popular content creators that work in your field. Believe it or not, sponsoring individuals who have a high number of followers on YouTube or Facebook could be a great way to increase brand awareness.
The Bottom Line
To achieve the best marketing results possible, it’s imperative for companies to monitor and track their efforts. The sad truth is that most businesses don’t have any idea how to do this, however. On the plus side, you can always visit a site like advocado.media for more information describing how to measure and optimize marketing performance. That way, you’ll be able to put a tangible dollar figure next to your labor!
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