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Yankees, Pinstripe Bowl announce six-year deal with ACC

acc-newlinksThe New York Yankees and the New Era Pinstripe Bowl today announced a multi-year partnership with the Atlantic Coast Conference.

The six-year affiliation between the two renowned brands includes the ACC’s commitment to play in the annual New Era Pinstripe Bowl from 2014 to 2019. Additionally, for all New York Yankees regular season games beginning in 2014, the ACC will have a significant branding presence in Yankee Stadium, featuring a fixed sign along the third-base line and home plate rotating signage.

Beginning in 2014, the ACC will face off against the Big Ten Conference – who entered into a multi-year partnership with the New York Yankees and the New Era Pinstripe Bowl on June 3 – in the annual New Era Pinstripe Bowl at Yankee Stadium.

“The addition of the ACC to the New Era Pinstripe Bowl, along with the Big Ten, will provide an annual matchup of some of college football’s top-tier programs,” said New York Yankees Managing Partner Hal Steinbrenner. “With outstanding institutions all along the East Coast as well as the Northeast, the ACC is an attractive participant and partner for the New Era Pinstripe Bowl.   We look forward to hosting the ACC, its fans and alumni in New York City for years to come during the holiday season.”

“The partnership between the ACC and the New Era Pinstripe Bowl makes sense on so many levels and we are extremely pleased that one of the league’s football teams will be showcased in this game annually,” said ACC Commissioner John Swofford. “With our 15-member conference stretching along the entire Atlantic Coast, this will be a great opportunity for our fans and alums to connect in the media capital of world and with one of the most storied and successful franchises in sports.”

Established in 2010, the New Era Pinstripe Bowl has featured some of  the most memorable moments of bowl seasons in just three short years, including the exciting finish in the inaugural 2010 game in which Kansas State missed a game-tying two-point conversion in the final minute, and the record-setting 208-yard rushing performance by Syracuse’s Prince-Tyson Gulley in last year’s game.

The 2012 New Era Pinstripe Bowl featured six 2013 NFL draft picks, including each of the game’s starting quarterbacks – Syracuse’s Ryan Nassib (Giants) and West Virginia’s Geno Smith (Jets).

The 2012 New Era Pinstripe Bowl, featuring a 38-14 Syracuse victory over West Virginia, recorded a 3.9 household coverage rating. For bowls played prior to New Year’s Day, only the Chick-fil-A Bowl (5.6 HH cvg rtg) and the Alamo Bowl (4.8 HH cvg rtg) recorded better overall ratings. After drawing a 2.5 total rating in 2011, the New Era Pinstripe Bowl’s 56% ratings increase was the second-largest for all bowls on ESPN this past season through Jan. 1, 2013. Only the Armed Forces Bowl (+62%) bested the New Era Pinstripe Bowl for largest HH increase in 2012 vs. 2011.

Additionally, the New Era Pinstripe Bowl has seen increased attendance each of its first three years of existence, including a record 41,203 in 2012.

“The New Era Pinstripe Bowl in its short history has featured great match-ups and delivered exciting football to fans,” said Christopher H. Koch, New Era CEO.  “The addition of the Atlantic Coast Conference takes this event to the next level.”

The 2013 New Era Pinstripe Bowl will take place on Saturday, December 28.  The game will be nationally televised by ESPN, which has also secured national and local radio rights for ESPN Radio.  Fans are encouraged to visit newerapinstripebowl.com, the official website of the New Era Pinstripe Bowl, for access to up-to-the-moment information regarding the game and to sign up to volunteer.

In the week prior to the New Era Pinstripe Bowl game, players, coaches and university staff take part in a variety of events, showcasing their respective universities to the New York metropolitan area. Special events, promotions and community outreach will take place throughout New York City during the week of the bowl game to create an unforgettable experience for fans, families, players and staffs of the two teams.

Prior to the inception of the New Era Pinstripe Bowl in 2010, the last college football bowl game had been played in the Bronx in 1962 when Nebraska edged Miami (Fla.), 36-34, in the Gotham Bowl at the original Yankee Stadium.

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