VCU Brandcenter presents TECH+Toys

vcu-logoThe Virginia Commonwealth University Brandcenter launches its TECH+ series with TECH+Toys, an open house and exhibit where the school’s master’s degree candidates will demonstrate the relationship between creativity, design and technology by making and sharing toys.

The inaugural event will be held at the VCU Brandcenter, 103 S. Jefferson St., on Friday, Dec. 5, from 4 to 6 p.m.

CodeVA and World of Mirth have partnered with the VCU Brandcenter to present TECH+Toys, which brings awareness to the integral role that science, technology, engineering, art and math (STEAM) play in fostering a well-rounded education for students in Virginia.

Master’s candidates at the VCU Brandcenter will display original toy ideas that demonstrate the creative application of technology in the process of toy design or in the actual toy itself. The two-hour open house at the VCU Brandcenter will feature “playable” toy exhibits, show-and-tell by the toymakers and a “make-and-take” toy giveaway with CodeVA.

“Through programs like TECH+Toys, we hope to instill a sense of wonder and inspire a new generation of creative thinkers, designers and technologists,” said Andrew LeVasseur, head of the Creative Technology track at the VCU Brandcenter.

The toys on display will be judged by a panel of experts from World of Mirth, CodeVA and VCU Brandcenter faculty, as well as parents and children. Selected toys will be on display at World of Mirth in Carytown during the holiday shopping season.

TECH+Toys is the first event in the TECH+ program, a new community engagement series sponsored by the VCU Brandcenter. Future events such as TECH+Music and TECH+Fashion will be held in 2015. The goal of the TECH+ series is to showcase the potential for technology to enrich daily life.


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