Suzi Foltz: Parenting when you’re not the parent

When you work box office at a movie theater, you become very practiced in the art of people watching. I realize that makes me sound like a complete creep, but its something that cannot be helped.

You notice when an elderly couple in their Sunday best come in to view a matinee showing of “Jackass 3D,” you notice when a few middle schoolers wait by the door trying to work up the nerve to ask for a rated R ticket that I will refuse to give them, you notice just how much extra butter people demand on their popcorn, and you can’t help but notice when you’ve upset someone.

This past weekend when working the 12:30 to 6 shift at Zeus Digital Theaters in Waynesboro, a man and his wife worked their way back to the ticket counter after their movie. Coming to the counter before your movie is perfectly acceptable and in fact, completely necessary; however, coming to the counter after your movie means one thing, something is wrong.

As they came closer I put on my happy-to-help-you smile and tried to predict what it would be. The theater is too loud; we wanted to see it in 3D, why didn’t we have it in 3D?; a kid threw up in the row in front of us; we were charged as adults and we’re senior citizens, can we get our $1.00 back?; or maybe even, there was too much cussing in that movie. I’m sorry about that, but I didn’t have any say in the writing or filming of that movie. I just sell the tickets.

However, their comment was none of these. In fact, what they had to say I completely agreed with and respected them for. They had gone to see “The Mechanic,” a rated R movie with pretty much nonstop violence, lots of inappropriate language, and incredibly graphic sex scenes. Their comment was not on behalf of their own opinion of the movie, but instead the audience who had gone to see it. There were two small children who were in their theater. The childrens’ ages I would estimate at 7 and 5, or at least near there. The older couple asked me why they were in there. I remembered the customers who they were talking about. They were very young, and I did not enjoy selling them the tickets, but it was what their father chose.

The policy for rated R movies is that the buyer must be at least 17 years old to purchase tickets for themselves. If they are under the age of 17 they must have a 21-year-old buy the ticket for them or a parent present to give consent. The parent of the two children in my example above technically did everything inside the rules, but does this make it right?

As a teenager, I will admit that I do not exactly have the most responsible opinions all the time, but even I found it a bit ridiculous. If I had been the parent myself, I would have taken them to see “Yogi Bear,” despite how stupid I think I’d find it myself, or just wait for another kids’ movie to come to the theater.

The concerned couple were explained our policies by the owner of the theater and the manager who was on staff. They eventually nodded and headed out, but my opinion matched theirs. I’m glad there are members of our community who take into consideration the minds of others. However, is it really my place to say how to be a parent when I’ve never been one myself?

Suzi Foltz is an Augusta Free Press intern and Wilson Memorial High School senior.

Zeus: Important ‘piece of the puzzle’ in Waynesboro economic development

Waynesboro has waited 11 years for its next night at the movies. It’s going to have to wait an additional week.

“We could’ve pushed for an Oct. 1 opening. We didn’t want to open and then maybe be in a position to get some things done off the punch list after the opening,” said Brett Hayes, the developer and owner of the Zeus Digital Theaters eight-screen movieplex that is now set for an Oct. 8 opening night.

Sitting in the 235-seat Theater 3 at the complex Wednesday morning, Hayes tracked the journey from 2007, when he hired an engineering firm to do a conceptual design for a movie-theater building on the Dewitt Crossing property in Waynesboro’s West End that he used to pitch to theater companies to his decision late last year to undertake the project himself.

“People told me they’d run the numbers and didn’t see it. They ran the numbers? I ran the numbers, too. This is an ideal location,” said Hayes, who projects 300,000 moviegoers and $5 million in revenues in Zeus’ first year of operations.

The business model for Zeus is similar to the models used by companies like Wal-Mart, Target, Home Depot and Lowe’s, all of whom have set up operations in the West End in the past eight years. Waynesboro is fast becoming the center of a regional economy that draws in consumers from Staunton and Fishersville to the west, Stuarts Draft to the south and significantly Crozet and Western Albemarle from east of the Blue Ridge.

Hayes thinks the addition of a movie theater to the economic tableau in Waynesboro, which last had big-screen movies in 1999, the year the Wayne Theatre downtown closed up shop, will be an important piece of the economic puzzle.

“When people come over from Crozet to get groceries, typically there’s one person in the car. Mom or dad comes over, does the grocery shopping, goes home,” Hayes said. “When they go to the movies, they come and they spend the evening. They get dinner. They come in to see the movie. They look for ice cream, coffee – they look for other things to do while they’re in town. What we in Waynesboro have been doing the last 10 years in Harrisonburg. We drive up to Harrisonburg and go to the movie and go to dinner and go to the bookstore. We’ve done that for 10 years.”

“Now we have people driving to us to do that,” Hayes said from Theater 3. “This is one more piece of the puzzle that flushes out the West End.”
  

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Access Zeus Digital Theaters on the web.
 
 

Story by Chris Graham. Chris can be reached at freepress2@ntelos.net.

Theater still on schedule

There’s a roof on top of the new Zeus Digital Theater, and workers were in the theater on Friday installing drywall in Theater 1.

“It’s going to come down to the wire. But we’re on schedule for Oct., 1. I know some people have questions about that, but we’re on schedule for Oct. 1,” said developer and theater owner Brett Hayes, whose eight-screen digital and 3D movieplex will bring movies back to Waynesboro for the first time since the Wayne Theatre closed downtown in 1999.

Construction is slated to wrap on Sept. 1, giving crews a month to finish inside work on the lobby, screen, projectors and other indoors amenities.

Hayes expects to begin hiring in early September. The theater will open with a staff of 60 all told.

And yes, we’re close enough to begin thinking of tickets for Opening Night and the opening weekend.

“People have already started asking when they can prebuy their tickets,” said Hayes, who plans to make tickets for the opening night and the opening weekend on the Zeus website in late September.
 
 

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Story and Photo Slideshow by Chris Graham. Chris can be reached at freepress2@ntelos.net.

Raising the walls on new theater

Edited by Chris Graham
freepress2@ntelos.net
 

The walls are going up, and Zeus Digital Theaters will start to look like what it will look like when it opens in November.

“After a few months of flat work, we will be standing the exterior walls up all day Friday. This will be a very exciting step since you will finally be able to see what the theater will look like,” said Brett Hayes, owner of Zeus Digital Theaters in Waynesboro, which will be hosting an event at the location on Lew Dewitt Boulevard on Friday to mark the occasion.

The community will be able to meet the management, sit in our leather rocker seats, and enjoy a drink while watching the progress. The tent will be open from 8 a.m. until 4 p.m. for visitors.

New theater on track for fall opening

Story by Chris Graham
freepress2@ntelos.net
 

We’re going on 11 years since Waynesboro went dark to movies. We’re going to have to wait an extra month before we can watch one here at home again.
 

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Zeus announces financing deal

Local bank providing construction, permanent financing for new theater

Staff Report
News tips: freepress2@ntelos.net

Zeus Digital Theaters announced today that First Bank and Trust Company will be providing the construction financing and the permanent financing for the new Zeus Digital Theater in Waynesboro.

“First Bank has been a wonderful partner over the years, and this latest financing package shows their continued trust and support of the Waynesboro market,” said Brett Hayes, owner of Zeus Digital Theaters.

“The past two years have been very difficult time for financing. The banks are under pressure on all sides to fund only sure bets. Their support on this entreprenuerial project during these tough economic times is very rare,” Hayes said. Read more

Zeus names general manager

LeRose takes helm at Waynesboro theater

Staff Report
News Tips:
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Zeus Digital Theaters is pleased to welcome John Steven LeRose II as its new general manager of the Zeus Digital 8 currently under construction in Waynesboro.

“I am thrilled to be a part of the new Zeus Digital 8. It is going to be unlike any theater in the area”, said LeRose, who has for the past nine years been the general manager of RentQuick.com in Fishersville and is a graduate of West Virginia University with a B.A. in business administration.  Read more