Credibility and likeability attracts customers

  
Column by Jim Blair
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As you work to market your business and make it easier and more authentic to gain more clients, you now take the next step to be the most credible and trustworthy source of services in your field. The way you do that is to become and establish yourself as an authority. You not only establish yourself as an expert but a likeable one as well. So, do people know how much you know and do they like you?

When hiring a physician, dentist or audiologist you are assuming they have the necessary credentials. You certainly need them to have the appropriate education, training and experience. Your health depends on it. Once you are treated, what is one reason you might leave their practice? Lack of “bedside manner.” Even highly educated and experienced medical professionals lose business because of poor relationships with their patients.

It is the same with all service providers. Two factors propel you out in front of the pack or hinder you from reaching your maximum business potential – one is, “Do people know how much you know?” The other is, “How likeable are you?”  Read more