Google is changing the way it ranks search results based on how mobile-friendly a website is. Translation: if your website isn’t mobile-friendly, you’re not going to be on page one of search results.
You might not notice it at first, because who notices a decrease in website traffic? But it won’t take long to notice less phone calls, emails, people engaging you however they engage you now, spending money with you however they spend money with you now.
Google has made it easy for you to test if your site is mobile-friendly: just run it through this quick online test and you get a relative quick yay or nay.
What you do if you get a nay isn’t so easy to figure out if you’re not a web designer.
And your time is running out. The new approach from Google to search results goes into effect April 21, which as this column is being posted is tomorrow, less than 24 hours away.
Mobilegeddon is nigh. It’s an apocalypse that you can avoid, fortunately, but time is running out.
– Column by Chris Graham
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