What is the Google PageRank of your business website? (What’s a Google PageRank, right?)
How many visitors does your site get daily? How many page views do you get daily, weekly, monthly?
How in the world could I ever know all of this? I can hear you thinking that one right now. Along with, Who does this guy think he is, asking all these questions?
I’m just telling you things you need to know about your website before you can begin to determine how your marketing strategy is working for you.
How many likes does your business Facebook page have? How many Twitter followers do you have? How often do you engage customers and potential customers on social media?
You need to know all of this. Same as you need to know how many people read the newspaper that you’re advertising in, how many people are listening to the radio station that you’re running spots on, and how many people are watching the TV shows that you have commercials on.
These are all bits of information that are available to you. Having them all at your disposal will help you make informed decisions on how to spend your marketing dollars to get maximum value for your investment.
Chris Graham is the president and CEO of Augusta Free Press LLC, a full-service web-, graphic- and marketing-design firm based in Waynesboro, Va. Email him at [email protected]. More online at www.AFPBusiness.com.
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