jump to example.com

How downtime can affect your website

websiteYou are bound to be a little frustrated when your website goes down, as you have spent time and money investing in the service, design, content and user experience. We explain how internet downtime can be more than just frustrating and could actually have a serious effect on your business.

 

Profits

If you run an ecommerce website, the one thing that will take the biggest hit during a website outage is your profits. Customers will no longer be able to use your website to take advantage of your product or services, or people could even be interrupted once they reach the checkout area, meaning you have lost a potential customer in the middle of a transaction.

Amazon is a perfect example of how a downtime can affect an ecommerce website. In 2007, Amazon’s annual net worth was a reported $14.8 billion, but an outage of approximately 2 hours resulted in the website missing out on $3.48 million. Whether you are a small company or a large international business, you can trust a downtime will play havoc with your turnover.

 

Customer Satisfaction

It won’t just be you that is frustrated with the downtime, your customers will be too – especially if they were interrupted during their checkout experience. The outage could result in a customer never returning to your website again, as they believe your unreliable website reflects your unreliable service. You must therefore aim to build their trust back, apologising to your audience on social media pages, such as Facebook and Twitter. The public apology will prove to your audience that this is an uncommon problem that you are attempting to resolve.

 

Investment Opportunities

No investor would consider working alongside an unreliable company that disappoints their customers. A business is all about the brand and your website is the voice of that brand – if your website can’t speak for itself, there’s no way an investor would consider working with you. So, if your website is experiencing much downtime, it might be time to change to a reliable web hosting provider, such as Certa Hosting.

 

Search Engine Rankings

If you are not ranking in Google, the chances are you are not ranking alongside your competitors in SERPs. You may therefore be a little unhappy to learn that downtime is one of the top five negative ranking factors, especially if a site regularly experiences outage for more than 24 hours at a time. Google can also deindex your website altogether if it is down for a week or more.  The search engines want to provide their users with the most reliable websites possible – and an undependable website won’t make the grade.

If your website suffers downtime, don’t hesitate to contact your hosting company, ensure you backup your database and use the appropriate server downtime error codes. You should also double check your domain name registration is up-to-date, as it might simply need to be renewed to get it back up and running for your clients and customers. Google Webmaster Tools can also provide a detailed report on your website’s visibility, and can notify you should there be any errors identified when crawling your website.

   
Discussion
 
Highlights

Skyline Drug Task Force touts new online tool to combat illicit drug sales

Law enforcement officials from across the region gathered in Waynesboro Thursday to talk up ReportADrugDealer.com, an online reporting tool being used to combat illicit drug sales.

Cliff Hyra: Libertarian reaches out to undecideds in Virginia governor race

Cliff Hyra, the Libertarian candidate for governor, was technically at Tuesday’s Virginia gubernatorial candidate debate.

And now: UVA football has expectations

The media had UVA seventh, and dead last, again, in the ACC Coastal., in the preseason That’s called having no expectations.

Game Preview: VMI, Chattanooga look to get back on track on Saturday

VMI knew the 2017 football season was going to be a rebuilding year. Chattanooga, coming off a playoff appearance in 2016, had its usual high expectations.

WWE No Mercy Preview: Thoughts on Cena-Reigns, Lesnar-Strowman

WWE loaded up the card for No Mercy, a September Raw brand pay-per-view with two WrestleMania main event-quality matches.

   
Recent Posts
   
Your One-Stop Media Shop
Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including web design, magazine/brochure, TV/radio, social media and overall marketing campaign design and implementation.
  • Web Design

    You want a new website, but don’t have the first clue as to how to build one. That’s our job. We take care of all facets of web design – visual design, layout design and content development. Get your business online for as little as $1,299.
    Learn more about AFP Web Design services.
  • Graphic Design

    The staff at Augusta Free Press Publishing has been recognized by the Virginia Press Association for excellence in layout and design. Whether you need a fresh business card design, rack card, ad, flyer or full magazine design, we can help with all your graphic-design needs.
    Learn more about AFP Graphic Design services.
  • Marketing

    Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.
    Learn more about AFP Marketing services.