jump to example.com

Don’t let trolls deter you from talking to potential customers

marketingWe’ve recently had an issue with an Internet troll who seems to have made it his reason for waking up in the morning and getting through his day to use the Facebook page for our events business to take potshots at an upcoming scheduled event.

And the way we’ve dealt with it is in line with what I tell clients who worry how to handle these kinds of unwelcome social-media situations: we systematically removed the posts, banned the person in question from being able to comment further on the page, and took steps to report his behavior as abusive to Facebook.

What you don’t do, ever, is allow one of these trolls to draw you into a public back-and-forth. Neither do you permit these lower life forms to change what you do to promote your business on social media.

As much as you might be inclined to cut back on posts and ads on Facebook and Twitter just to avoid the headaches of having to deal with trolls, you have to stick with your plan. Facebook and Twitter are highly effective tools for getting messages to potential customers, and as with other forms of advertising and messaging, the key to their effectiveness is repetition of message.

In our case, the troll in question is affiliated with a competitor for market share in the local events business, so we have to assume that his intent is to cause enough trouble on our Facebook page to get us off-track.

Your troll may have other reasons for his fixation; the motivation is really immaterial.

The bottom line: Don’t let trolls deter you from talking to potential customers.

Chris Graham is the president and CEO of Augusta Free Press LLC, a full-service web- and graphic-design and marketing-services firm based in Waynesboro, Va. Email him at augustafreepress2@gmail.com. More online at www.AFPBusiness.com.

   
Discussion
 
Highlights

Hurricane Maria to deliver glancing blow to North Carolina this week

Hurricane Maria will come close enough to North Carolina to trigger gusty winds and rain, while unleashing dangerous seas elsewhere along the East Coast this week.

AAA: Gas prices trending downward

Gas prices in the Mid-Atlantic region continue to drop slowly but will not drop as quickly as they rose following Hurricane Harvey’s landfall last month.

Skyline Drug Task Force touts new online tool to combat illicit drug sales

Law enforcement officials from across the region gathered in Waynesboro Thursday to talk up ReportADrugDealer.com, an online reporting tool being used to combat illicit drug sales.

Cliff Hyra: Libertarian reaches out to undecideds in Virginia governor race

Cliff Hyra, the Libertarian candidate for governor, was technically at the Sept. 19 Virginia gubernatorial candidate debate.

Game Preview: #12 Virginia Tech poised for upset of #2 Clemson?

If ever #2 Clemson looked vulnerable, it was last week at home against unheralded Boston College, who took the Tigers into the fourth quarter in an eventual 34-7 loss.

UVA Football Notebook: Mid-semester grades

OK, it’s not quite mid-semester, with a third of the 2017 UVA football season in the books, but with a bye week, now is a good time to assess.

   
Recent Posts
   
Your One-Stop Media Shop
Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including web design, magazine/brochure, TV/radio, social media and overall marketing campaign design and implementation.
  • Web Design

    You want a new website, but don’t have the first clue as to how to build one. That’s our job. We take care of all facets of web design – visual design, layout design and content development. Get your business online for as little as $1,299.
    Learn more about AFP Web Design services.
  • Graphic Design

    The staff at Augusta Free Press Publishing has been recognized by the Virginia Press Association for excellence in layout and design. Whether you need a fresh business card design, rack card, ad, flyer or full magazine design, we can help with all your graphic-design needs.
    Learn more about AFP Graphic Design services.
  • Marketing

    Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.
    Learn more about AFP Marketing services.