jump to example.com
newsletter linked in

Don’t let trolls deter you from talking to potential customers

marketingWe’ve recently had an issue with an Internet troll who seems to have made it his reason for waking up in the morning and getting through his day to use the Facebook page for our events business to take potshots at an upcoming scheduled event.

And the way we’ve dealt with it is in line with what I tell clients who worry how to handle these kinds of unwelcome social-media situations: we systematically removed the posts, banned the person in question from being able to comment further on the page, and took steps to report his behavior as abusive to Facebook.

What you don’t do, ever, is allow one of these trolls to draw you into a public back-and-forth. Neither do you permit these lower life forms to change what you do to promote your business on social media.

As much as you might be inclined to cut back on posts and ads on Facebook and Twitter just to avoid the headaches of having to deal with trolls, you have to stick with your plan. Facebook and Twitter are highly effective tools for getting messages to potential customers, and as with other forms of advertising and messaging, the key to their effectiveness is repetition of message.

In our case, the troll in question is affiliated with a competitor for market share in the local events business, so we have to assume that his intent is to cause enough trouble on our Facebook page to get us off-track.

Your troll may have other reasons for his fixation; the motivation is really immaterial.

The bottom line: Don’t let trolls deter you from talking to potential customers.

Chris Graham is the president and CEO of Augusta Free Press LLC, a full-service web- and graphic-design and marketing-services firm based in Waynesboro, Va. Email him at augustafreepress2@gmail.com. More online at www.AFPBusiness.com.

Discussion
 
Top Stories
a

Viewpoints: Behind the new name at Mary Baldwin

It’s now Mary Baldwin University, but it’s more than a name change from Mary Baldwin College.

Fishburne Military School marks First Formation of 2016-2017 school year

A trio of milestones marked the First Formation of the 2016-2017 academic year at Fishburne Military School in Waynesboro on Wednesday.

Republicans file contempt motion against McAuliffe over voting rights

Attorneys for Virginia House Republican leaders will file a contempt motion today against Governor Terry McAuliffe (D) with the Supreme Court of Virginia.

A mixed-use parking garage for Downtown Waynesboro?

Standing in Downtown Waynesboro can give one the impression that you are in a town somewhere in the Wild West.

Can Kai Degner flip the script in the Sixth?

Kai Degner is, as he admits, 24 years and a million dollars behind in his race for the Sixth District congressional seat.

Skimming devices found on ATMs in Waynesboro

The Waynesboro Police Department has released photos of a suspect in the incident involving skimming devices placed at two ATMs at the DuPont Community Credit Union over the weekend.

Crystal Graham, American Foundation for Suicide Prevention Virginia Chapter Secretary and co-chair of the 2016 Greater Augusta Out of the Darkness walk, accepts a $1,000 donation from Craig Nargi, owner of Hermitage Hill Farm & Stables

Hermitage Hill Farm & Stables named major sponsor of Out of the Darkness Walk

Hermitage Hill Farm & Stables has stepped up to be a major sponsor of the upcoming Greater Augusta Out of the Darkness Walk to benefit the American Foundation for Suicide Prevention donating $1,000 and being honored as a platinum sponsor.

Budget cuts force cutbacks at senior centers in Waynesboro, Staunton

The Valley Program for Aging Services Board of Directors has trimmed the budget of the senior services agency by $207,500, beginning October 1.

Special: Four months of advertising on Augusta Free Press for $500

Our readership continues to grow on AugustaFreePress.com, and we want your business to feel that love.

How to cut through the SEO, marketing BS

I recently met a nice young man who went full sales pitch on me within five seconds of shaking my hand about how he could help improve my SEO.

 
Recent News

Viewpoints
 
Hosts Chris Graham and Crystal Graham of Augusta Free Press highlight local news and newsmakers with an emphasis on the Shenandoah Valley on Viewpoints on WVPT.

Join the conversation on WVPT's Facebook page.

Chris Graham is the editor of Augusta Free Press, ESPN3 baseball broadcaster and the author of five books. Crystal Graham is the award-winning former host of WVPT’s Virginia Tonight.

Show airs Wednesday nights at 7:30 p.m.

Want to see what's coming up on Viewpoints? Click here.

Missed a show? Watch OnDemand and on our YouTube channel.

Past shows are also available via the PBS app wherever it is available (iOS, Xbox, Roku, Android, etc). Videos will be found more easily if you localize the app and select WVPT as your local PBS station.

AFP Business

Your One-Stop Media Shop

Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including web design, magazine/brochure, TV/radio, social media and overall marketing campaign design and implementation.
 

Advertise

Get information on readership and advertising online with us.


AFP Classes

Augusta Free Press offers a series of hour-long classes on website design, marketing strategy, social media, event planning and more.


Web Design

You want a new website, but don’t have the first clue as to how to build one. That’s our job. Get your business online for as little as $1,299.


Graphic Design

Whether you need a fresh business card design, rack card, ad, flyer or full magazine design, we can help with all your graphic-design needs.


Marketing/PR

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.


Search Engine Optimization

The prettiest website in the world is like a tree falling in the forest with no one there to hear it. If your website hasn’t been search engine optimized, no one is going to see it or hear it – and it’s not going to work for you.


Video/Audio

Web videos, TV and radio commercials, DVDs – Augusta Free Press LLC has you covered when it comes to video and audio production.