jump to example.com
newsletter linked in

A good-looking website that no one ever sees

marketingWe were working recently with one potential client who briefly engaged us to redesign her business website. After coming up with a first draft of a new design, she was left torn.

“I like my current design a lot better than the design that you came up with,” she said, acknowledging that the bigger issue for her business is her site’s web traffic, which is abysmal.

(Try less than 20 unique visitors per day, and a Google PageRank of 1/10. Abysmal may not even be the word for it.)

The choice for this client came down to … stick with the current design, which was based on an out-of-the-box template that is near-impossible to work with in terms of back-end search engine optimization, or continue down the path of the new SEO-friendly design with modifications to improve upon the first draft.

The die was cast in favor of going with the current design, which means, well, a website that looks familiar, but also a website that is, in the absence of anything different behind the scenes to improve SEO, is going to continue to get less than 20 unique visitors a day.

You may be stuck in a similar place – pleased with the look of your current website, but frustrated that you’re not getting any business out of it.

A couple of old sayings come to mind here. One, that a tree falling in a forest makes no sound if there’s no one there to hear it. And two, the definition of insanity is trying the same thing over and over and expecting a different result.

If your website isn’t doing anything for you right now, it doesn’t mean anything if you like the way it looks. Bottom line.

Chris Graham is the president and CEO of Augusta Free Press LLC, a full-service web and graphic-design and marketing firm based in Waynesboro, Va. More online at www.AFPBusiness.com.

Discussion
 
Top Stories
a

Kaine, Goodlatte agree: Fishburne should march in inaugural parade

It isn't every day that Democratic Senator Tim Kaine and Republican Congressman Bob Goodlatte find themselves solidly in agreement.

Study: UVA generates $5.9 billion for Virginia economy

A new study illustrates the University of Virginia’s substantial role as an economic powerhouse contributing to the Virginia economy.

Viewpoints: Nonpartisan redistricting gaining momentum?

Brian Cannon from OneVirginia2021 joins Viewpoints to talk about the push for nonpartisan political redistricting in Virginia.

Albemarle County executive stepping down effective Feb. 1

Albemarle County Executive Tom Foley is stepping down on Feb. 1 to assume the position of County Administrator for Stafford County.

Sears Hill overlook now features signs detailing Staunton history

If you’ve never taken in the view of downtown Staunton from Sears Hill, now’s the time.

Verona man indicted in 2014 murder

A Verona man has been indicted by an Augusta County grand jury for the 2014 murder of his wife.

Busy December highlighting Christmas, holidays at the Wayne Theatre

Big band hits, a Christmas home tour, and series of holiday-themed concerts and classic movies make up the schedule in December at the Wayne Theatre.

 
Recent News

Recent Sports

Recent Politics

Recent Business

Viewpoints
 
Hosts Chris Graham and Crystal Graham of Augusta Free Press highlight local news and newsmakers with an emphasis on the Shenandoah Valley on Viewpoints on WVPT.

Join the conversation on WVPT's Facebook page.

Chris Graham is the editor of Augusta Free Press, ESPN3 baseball broadcaster and the author of five books. Crystal Graham is the award-winning former host of WVPT’s Virginia Tonight.

Show airs Wednesday nights at 7:30 p.m.

Want to see what's coming up on Viewpoints? Click here.

Missed a show? Watch OnDemand and on our YouTube channel.

Past shows are also available via the PBS app wherever it is available (iOS, Xbox, Roku, Android, etc). Videos will be found more easily if you localize the app and select WVPT as your local PBS station.

AFP Business

Your One-Stop Media Shop

Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including web design, magazine/brochure, TV/radio, social media and overall marketing campaign design and implementation.
 

Advertise

Get information on readership and advertising online with us.


AFP Classes

Augusta Free Press offers a series of hour-long classes on website design, marketing strategy, social media, event planning and more.


Web Design

You want a new website, but don’t have the first clue as to how to build one. That’s our job. Get your business online for as little as $1,299.


Graphic Design

Whether you need a fresh business card design, rack card, ad, flyer or full magazine design, we can help with all your graphic-design needs.


Marketing/PR

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.


Search Engine Optimization

The prettiest website in the world is like a tree falling in the forest with no one there to hear it. If your website hasn’t been search engine optimized, no one is going to see it or hear it – and it’s not going to work for you.


Video/Audio

Web videos, TV and radio commercials, DVDs – Augusta Free Press LLC has you covered when it comes to video and audio production.