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A good-looking website that no one ever sees

marketingWe were working recently with one potential client who briefly engaged us to redesign her business website. After coming up with a first draft of a new design, she was left torn.

“I like my current design a lot better than the design that you came up with,” she said, acknowledging that the bigger issue for her business is her site’s web traffic, which is abysmal.

(Try less than 20 unique visitors per day, and a Google PageRank of 1/10. Abysmal may not even be the word for it.)

The choice for this client came down to … stick with the current design, which was based on an out-of-the-box template that is near-impossible to work with in terms of back-end search engine optimization, or continue down the path of the new SEO-friendly design with modifications to improve upon the first draft.

The die was cast in favor of going with the current design, which means, well, a website that looks familiar, but also a website that is, in the absence of anything different behind the scenes to improve SEO, is going to continue to get less than 20 unique visitors a day.

You may be stuck in a similar place – pleased with the look of your current website, but frustrated that you’re not getting any business out of it.

A couple of old sayings come to mind here. One, that a tree falling in a forest makes no sound if there’s no one there to hear it. And two, the definition of insanity is trying the same thing over and over and expecting a different result.

If your website isn’t doing anything for you right now, it doesn’t mean anything if you like the way it looks. Bottom line.

Chris Graham is the president and CEO of Augusta Free Press LLC, a full-service web and graphic-design and marketing firm based in Waynesboro, Va. More online at www.AFPBusiness.com.

What AFP Clients Are Saying

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AFP prompt and easy to work with, produce results immediately

AFP prompt and easy to work with, produce results immediately

Vanessa Pogreba/Hearing Healthcare of Virginia: “As our business grew we noticed our website was not keeping pace with our needs. It also felt out of date and not appealing. We were also not seeing the web traffic we would expect even taking into consideration our clienteles average age. We had our industry’s “GURUs” working on it for over a year and their determination was our area just was not going to produce the results.

AFP has ‘commitment to their clients’

AFP has ‘commitment to their clients’

Chris Richmond/Fishburne Military School: “Chris and Crystal have been truly wonderful to work with. Their commitment to their clients, their expertise in the field and their common sense approach to marketing, advertising and communications made them an ideal fit for our needs. They didn’t try to dazzle us with a string of ad buzz words or hyperbole. They met with us, got to know our needs, learned everything they could about our organization and then set to work helping us promote our school.”

AFP has creativity, dedication

AFP has creativity, dedication

Tyler Hoffman, General Manager/Waynesboro Generals: "Chris and Crystal at Augusta Free Press have been a pleasure to work with and have made our website into not only the best in the Valley Baseball League, but arguably the best in all of summer collegiate baseball ..."

 

AFP: The Magazine

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AFP Search Engine Optimization

The prettiest website in the world is like a tree falling in the forest with no one there to hear it. If your website hasn’t been search engine optimized, no one is going to see it or hear it – and it’s not going to work for you.

 

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