jump to example.com
newsletter linked in

Blog: 2014 marketing trends

In 2014, marketing campaigns will need to be across all platforms, will need to be better thought out – with skilled professionals leading the campaigns, and will need to be short and sweet. In an increasingly restless world, marketing will have to pack a punch – in three minutes or less. In 2014, the customer has no time to waste. Here are a few more key 2014 trends to help you stay ahead of the game.

marketingVideos are not new in marketing but the length of the video will become key in 2014. More than ever, people are doing things faster and have shorter attention spans. Anything longer than 3 minutes should be avoided. The likes of Youtube’s Minute Physics – which literally teaches a lesson in physics in one minute, and Instagram’s video upload have shown huge success already. If you’re making a video, make it short!

The online conversation and social nature of marketing will continue to extend beyond the business to customer foray into the business to business realm. Social networking allows for conversation stratergies but also increasingly education strategies – in other words: educating customers on the value and potential of their services.

To do this effectively, we will see more job titles such as head of content and content director become more common at brands. Companies will become content professionals like writers and film directors which will help avoid the problem of content pollution. Customers will get more of what they want instead of being bored and overwhelmed by unnecessary online content for content’s sake.

Technology will continue to grow into new, specific services instead of replicas of what is already available. The likes of Jack Gold and its mobile slots UK offers an entirely unique experience not afforded elsewhere in the company, showing a clever usage of the platform and avoiding unnecessary expense and technology.

Social media campaigns will need to be properly designed to allow for personalization, consumer voice and community – combining physical and digital experiences. People don’t just want to click a button. Taking physical action across the digital divide will kill two stones with one bird.

 
Top Stories
a

North Carolina man extradited to face Waynesboro armed robbery charge

The Waynesboro Police Department extradited a North Carolina man to Virginia to face charges in a June 2015 armed robbery.

Video: Two new episodes of God and Country Music web TV series

Two new episodes of the new web TV series, God and Country Music, starring Waynesboro's own Tim Spears and AFP editor Chris Graham, are now online.

SMAC girls win state title

The Waynesboro Y year round competitive swim team, SMAC, recently competed in the Virginia Age Group State Championships in Christiansburg.

Complementary care: Helping Augusta Health Cancer Center patients heal

The Augusta Health Cancer Center is implementing a Healing Arts Program designed to help patients cope with the stress of having and surviving cancer.

Viewpoints: WVPT to launch weekly series featuring Chris Graham, Crystal Graham of AFP

WVPT will premiere a new weekly TV news show, Viewpoints, with co-hosts Chris Graham and Crystal Graham, on Wednesday, Aug. 3.

Ms. Angie’s Fund: Salvation Army to honor long-time case worker

Angie Engleman – Ms. Angie to so many in Waynesboro and Augusta County – is retiring, sorta, kinda, from The Salvation Army after 33 years.

 
Discussion
 
Recent News

AFP Business

Your One-Stop Media Shop

Augusta Free Press LLC provides clients in the Shenandoah Valley and Central Virginia and beyond with marketing and PR solutions including web design, magazine/brochure, TV/radio, social media and overall marketing campaign design and implementation.
 

Advertise

Get information on readership and advertising online with us.
.

AFP Classes

Augusta Free Press offers a series of hour-long classes on website design, marketing strategy, social media, event planning and more.
.

Web Design

You want a new website, but don’t have the first clue as to how to build one. That’s our job. Get your business online for as little as $1,299.
.

Graphic Design

Whether you need a fresh business card design, rack card, ad, flyer or full magazine design, we can help with all your graphic-design needs.
.

Marketing/PR

Augusta Free Press manages advertising campaigns for small- and medium-sized businesses across Virginia. You don’t need to hire a full-time marketing coordinator. Bring the experience of the Augusta Free Press team to work for you – for a fraction of the cost.
.

Search Engine Optimization

The prettiest website in the world is like a tree falling in the forest with no one there to hear it. If your website hasn’t been search engine optimized, no one is going to see it or hear it – and it’s not going to work for you.


Video/Audio

Web videos, TV and radio commercials, DVDs – Augusta Free Press LLC has you covered when it comes to video and audio production.
.