Fund helps studio bring da noise downtown

The Studio C crew has worked with the likes of Bret Michaels, Vanilla Ice, MC Lyte and Ed Lover. And you can now add the Staunton Creative Community Fund to that list.
“Today I feel ready to take on the national scene,” said Carlton Melton, the owner of Studio C Recording and Production, located at the intersection of West Beverley and North Lewis in Downtown Staunton, which was announced as the recipient of the Creative Fund’s sixth microloan on Wednesday.

“Studio C is poised and ready to support the revitalization and growth of musical venues and talent in Downtown Staunton,” said Meghan Williamson, the interim executive director of the Staunton Creative Community Fund, a microlending-focused small-business-development nonprofit.

Studio C offers music- and video-production services aimed at recording artists, the audio-book industry and television-commercial and music-video production. Melton signed on as a participant in the Fund’s Core Four Business Planning Course last fall to work on a business plan and marketing strategy and outreach efforts. The loan announced this week will help the studio expand its marketing to reach additional regional and national recording and publishing industry executives.

“SCCF is particularly excited about this project because it represents the synergy of the many talents and assets we and our entrepreneurial clients bring to the local community,” Williamson said. “SCCF brought the technical assistance, direct financing, and marketing expertise. Studio C has the recording and engineering talent, industry connections, and cutting-edge studio equipment. Together, we are helping put Staunton on the map for national artists and the recording industry. That’s community development finance at its finest,” Williamson said.

 

- Story by Chris Graham

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